An award to connect key stakeholders of an emerging technology
In 2008, a new technology called RfID was about to establish itself as the global standard for near-field mobile communication.
A leading corporation requested my assistance in enhancing its market presence in Italy. As a result, I came up with a multi-channel strategy that was soon green-lighted. The budget was not negligible. So I brought on board 7 other companies with similar needs.
A creative, multi-channel strategy
The first step was creating an online magazine, Rfid Italia, that soon became the leading source of information for the insiders. The 8 companies involved financed the magazine by buying ads.
The second step involved 6 leading Italian universities that were interested in developing projects in that field.
About 12 month later, when the first 2 steps were completed, we lauched the Rfid Italia Awards, a bold initiative aimed to award the Italian organizations that had implemented the most innovative projects using RFID technology.
Final Result
The initiative culminated in a national event, hosted for 4 consecutive years by one of the universities involved, which received significant coverage in the Italian press.
All stakeholders obtained significant benefits in terms of visibility and new business opportunities.
Market:
Technology
Type:
Event, Online Magazine
Clients:
Technology providers, Universities, Users
Year: