An online community to promote the adoption of new business ideas
In 2010, I wanted to increase the prestige of my company, Loft Media Publishing, in the international business community.
I decided to put my entrepreneurial creativity to good use and started a blog called Too Lazy To do It, where I published the best business ideas I’d had in previous years but had never had the chance to realize.
The blog grew quickly, making me think about its possible evolutions.
A global, online community for future entrepreneurs
Over the next year, I transformed the blog into an interactive community, encouraging entrepreneurs from around the world to post their business ideas for free.
It was a success. The site attracted thousands of users, and a growing number of them began reporting published ideas that had actually been implemented.
Then came the book
The final phase of the project was the publication of a paperback book containing the best business ideas that emerged from the community.
Category:
MEDIA, BUSINESS
Client:
LOFT MEDIA PUBLISHING (SELF-OWNED)
Date: